When we live in the present we don’t recognise change as it happens but when we look back years later we see a clear change has occurred. When I think of the music I listened to when I was in my teens and I compare that to the music we listen to now there is an obvious change that goes beyond evolutionary principles.
Often it seems people get mixed up with what is meant by change (current) and evolution (historical). Change is something that happens to us and we see it happen. All be it not until we look back after months, years or decades and see the change that was made. Evolution is something that happens over what can be several thousand, million or indeed Billion years. The fact that we walk upright and our arms are no longer a second set of legs is a good example of evolution. Driving a vehicle to work instead of a horse is an example of change.
Several decades ago the idea of a “Supermarket” wasn’t even thought of let alone considered a possibility. People would simply go to the corner store and purchase their goods. If it wasn’t in stock it would be ordered. Anything from farm machinery to a bag of sugar.
Using the same example as above, change can again be seen happening now as more and more people are opting to order their groceries and household items online and have it delivered to their door. While Supermarkets still exist and will do for some time, the path to online ordering has begun. In fact it is well in to its tenth year in the mainstream. In Australia this can be seen with the leading players in the Supermarket duopoly Coles and Woolworths each offering home delivery services with online ordering.
Not surprisingly this concept of buying supermarket items and having them delivered to your door began with the Network Marketing Industry with companies like Amway laying the path for the future of home delivered household consumables.
When economic crisis hits, industries begin to fail, people who had been employed in the same industry for many years all of a sudden find themselves out of work and often unemployable. One of the biggest reasons for this is failing to follow trends when they present themselves.
Network Marketing has moved through several changes since it began in the early 1900′s. It was initially simply a business model for distribution, then the Nutrition Industry started attracting attention and Network Marketing became the ideal distribution model. It was a consumable product, light weight for cheap postage, it attracted the Baby boomer demographic which was the largest single target market group of the Network Marketing Opportunity. And now the Network Marketing Industry is beginning to focus on the Home Shopping sector with renewed focus on health, organics and home based business.
Suffice to say it is important to recognise new industry trends – preferably chasing them from the nose rather than the tail, be prepared to accept change and move on to new ways of doing things and don’t be afraid to let goof the old in favour of the new.
Network Marketing as a business system is still here while many other businesses and distribution models have collapsed and it is going to be here for many years to come.
Its time to jump on board.